In 2005, the husband and wife team, Sandra and David were introduced to the land that would soon become Playa Viva. They were instantly intrigued by its subtle charm, the teeming life of its estuary, the hills overlooking the beach and small lagoon (which was later discovered to be an archaeological site), the broad expanse of beach and the Turtle Sanctuary. Charmed by the tiny nearby town of Juluchuca, they invested in the property.
Sandra headed out to the Greenbuild Conference in Atlanta in 2005 and interviewed several experts in sustainable development, including Bill Reed. Bill spoke about moving beyond green (doing less damage), beyond sustainable (net neutral) and moving into regeneration (making the place better). This aspirational yet achievable philosophy was perfectly parallel with Sandra’s values and vision. Starting with the Regenerative Development model, a multi-disciplinary team was assembled around a Whole Systems Thinking approach. The team developed a layered map of the property, including a complete “history of place” and map overlays of various “flows,” including energy, water, soil, biodiversity, people, culture, etc. They then debated and agreed upon a set of Core Principles that now define all design and operation decisions.
As members of the community of Juluchuca, the team believes that they have a responsibility to leverage the opportunities provided by their guests to create a positive social and environmental impact.
If Playa Viva is to be truly successful, it will be the culmination of more than just a collection of rooms, regenerative design, a team of local employees and a set of aspirational goals. It will be a success if its guests join as partners in creating a new history of a place where the epilogue is a healthier, more educated and more economically vibrant and resilient community and ecosystem. You are invited to participate in creating a better future with Playa Viva.
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